Interpersonal Communication Week five journal Essay

Interpersonal Communication Week five journal - Essay Example My experience with verbal aggressiveness was really unpleasant since this involved a close relationship with a long-time friend. This friend is actually a good person but he has a way of saying things that could be considered sarcastic. The thing is that he agrees with me on most topics (that is why we are friends) but he has a negative demeanor towards other people. For example, whenever we order at a diner and the waitress commits a little mistake, he calls them â€Å"stupid† and says other nasty remarks which I could consider demeaning. I am embarrassed by such manifestations of verbal aggressiveness since I always try to put myself in other people’s shoes. One time I broke news to him about the misfortune of another friend and all he said was that â€Å" he got what he deserves†. He goes on rationalizing that life is what we make it so if it turns out bad , it is due to our poor choices. While there is a grain of truth in such statements, it would be so inappropriate to tell it to someone who is already feeling miserable. Because of this, I would react to him and I myself would experience verbal aggressiveness from him since he would criticize me for my beliefs. The readings taught us that power plays must be put to a stop so the patterns would not be repeated. The person using power play would be aware that his statements are not healthy and defeating development of interpersonal relationships. As for physical aggressiveness, I only experience it during contact sports when we have Physical Education class way back in high school. We were taught how to play basketball and that meant experiencing physical contact especially coming from the opponent. There were times that I get pushed or held back which made me upset but I never lose my patience. I had the right frame of mind and understood that this is just sports. However, it would be a different story if an opponent deliberately hit me in the face since

Web site in relation to the eLearning age Essay Example for Free

Web site in relation to the eLearning age Essay Electronic Learning, which is frequently called as eLearning is a form of TSL (Technology-Supported Learning) in which the presence of computer technology system is compulsory as the mean of conveying a wide range of information. This paper aims to show advantages of this Web-based or online educational training system through one of the world’s famous wikis—the Wikipedia. Furthermore, it provides an outline with regard to the critical review on the eLearning along with selected empirical items of information or data. Wiki: A collaborative Web site in relation to the eLearning age Wiki (software), from its Hawaiian term for quick developed by Ward Cunningham, accumulates a variety of Web pages for a collaborative works on Web-based educational training or resources (Encyclop? dia Britannica Online, 2009). One of the world’s well-known wikis is a non-profit organization of Wikimedia Foundation—the Wikipedia. According to the official Web site of the Wikipedia, it is a â€Å"multilingual, Web-based, free-content encyclopedia project,† which is written by registered users (freelance writers and online editors) from different parts of the World. As its comprehensible representation in the world of information and communication technology, Wiki is a type of Web-based application (such as Web 2. 0), which is being edited by someone else such as freelance writers who contribute various articles on line and virtual editors who do the editing job anywhere in the real time. For a better comprehension with such a conceptualization, Rob Edmonds’s book entitled ‘Up from the grassroots’ shows the significant and real advantages of the Wiki (software) in the lives of the number of people during the digital era. Major Idea or Essential Part of the Book Through Wiki software, most companies whether for-profit or not-for-profit organizations are able to provide the most methodological and/or advantageous system of fostering a wide range of information from the various resources. Edmonds’s ‘Up from the grassroots’ shows the fact along with the comprehensive data and empirical bases that which concerns the beneficial factors of clinging to the modern style of collaboration. Wiki, according to the conceptualization and personal experience of the author, such a Web-based application or the online educational resources makes every thing easier—from contributing the written articles on line via the Wiki software of a particular Web site to conducting a research of what other members have made and uploaded on the Web site’s system, which uses Wiki. A Critical Analysis on the Conceptualization of Wiki As an analysis of the major points of the author with regard to ‘clinging on the Wiki for certain Web-based applications of eLearning,’ it becomes quite easy to distinguish its beneficial factors to the number of people around the world (â€Å"Up from the grassroots,† 2006). First, even though some of the Wiki applications help people collaborate with the various works on line such as fostering different items of information from published books in the library to digital copies on the Internet, yet, it is considered as â€Å"informal learning† for a reason that learning takes place anywhere. While formal education or learning is done in a school, most users/visitors who stumbled on the Web site, which provides a wide range of data or instructions, are able to learn in any convenient places anytime they want. Nevertheless, such concern does not give more troubles or disadvantages, as the issue with regard to informal learning is concerned; as long as it broadens the bounds of knowledge sharing, it may help support every individual to learn new information. Furthermore, Wiki does not only help support people in terms of online education or eLearning solutions, but it also provides interactive communications for software’s users. Additionally, most companies rely on the Wiki software to provide their clients with the easiest system of creating Web sites and online databases. Hence, as a critical review on the entire conceptualization of the author, it becomes quite easy to distinguish his point of view—the possibility to create a more strategic and systematic way of uploading information from an individual source via this web-based application software. Therefore, as an observation, it becomes quite easy for every individual (particularly the reader) to be well-informed, as the book provides with insightful information and ideas with regard to the Wiki (A collaborative Web site in relation to the eLearning age). Given those world-renowned Web sites and companies used in the book as the reliable sources to represent the author’s perspective, Edmonds’s ‘Up from the grassroots’ motivates every reader to delve into a deeper knowledge of clinging to the Wiki application resources, which provide the easiest way of collaborating with research stuffs such as articles, information, communication etc. Conclusion I have learned essentially from every concept or perspective of the author and it urged me to seek different ways to criticize its objective—why it is written and to whom it is written for. Upon a critical analysis of the entire book, the paper is intended to give more information with regard to the process of online collaboration. It is written for every individual, particularly the people whose passion is to collaborate with one another; conduct certain research strategies and work on various subjects in an easier manner. Moreover, given the insightful explication concerning the various enterprises such as the â€Å"Microsoft, CommSecure, Novell, Bank of America and GlaxoSmithKline,† which cling to this Web-based application software, it gives additional empirical bases on the reliable materials contributed by the book per se (â€Å"Up from the grassroots,† 2006). This means that the materials used in the book shows reliability as to the scholastic issues and contemporary concerns. Moreover, as an analysis of the contents of the book, this is still valid as the issue with regard to the current trends for online collaboration or wikis is involved. Nevertheless, there are changes happened since the book is first published; more Web sites existed and now are apt for discussing the author’s perspective. References Edmonds, R. (2006). Up from the grassroots. E. learning Age. ABI/INFORM Global, pp. 14-16 Wiki. (2009). In Encyclop? dia Britannica. Retrieved March 31, 2009, from Encyclop? dia Britannica Online: Babylon Dictionary and Translation Software Wikipedia: About. (2009) In Wikipedia. Retrieved March 31, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Wikipedia:About

Essay --

Frank Carellini Professor Joseph J. Ellis Honors 290C Death Of A Financier: From Establishing America’s Credit To Financing The Revolution To Debtor’s Prison Amer ·i ·can noun É™-ˈmer-É™-kÉ™n, -ˈmÉ™r-, -ˈme-rÉ™- : A person born, raised, or living in the U.S. An American is defined as a person born, raised or living in the U.S. There are sacred grounds from which American roots clearly stem. There are words that instantaneously come to our minds when our American pride is questioned or insulted. Financial stability is not one of them. Passionate, idiosyncratic, united, diplomatic, relentless: these are the synonyms of American and our associated founding. But not â€Å"Financially Stable.† Actually most â€Å"Americans† are disgusted by one or more facets of the American financial system, bellowing at its corrupt, dishonest methods and lack of sympathy for our people. We are often quick to dismiss money and business as unethical creatures. It is easy to praise controversial soldiers and philosophical demigods and wooden teeth and cherry trees, when relishing in America’s emotional and inspiring foundation. Despite its stagnant reputation as a crippling agent, â€Å"Finance† and the almighty dollar (or should I say the almighty â€Å"Morris note†) once held a genuine place in the fight for American independence and maturity as a newly-birthed nation. Money was once a note of trust, a building block for international commerce and relationships. As America was born, commerce did not only translate into profits, but it was the beginning of an international web that would be the site of synthesis for social, political and economic paradigms. In the wake of America’s foundation, Robert Morris personalized currency. Coupling transactions with handshakes and... ...f financially networking. The simple misappropriation of funds tore his life apart. Money is a perception game. With money one can easily be characterized by arrogance and selfishness; without it, desperation and despair. America is a place of commerce and we need to be. There has been an everlasting parting from the original isolationist policies, instituted by Washington. I have reason to believe his close friend Robert Morris, is the reason for our global success. The first official act of Hamilton, as Secretary of the Treasury, was to recommend that the domestic and foreign debt be paid, dollar for dollar. When the paper containing this recommendation was read before Congress, it thought that the new Secretary of the Treasury had gone mad. How was a nation of less than 4,000,000 of people to voluntarily assume a debt of $75,000,000! In The Financier, I Trust.

Beryllium :: Research Papers Essays

Beryllium Beryllium is a highly toxic metal and if exposed to it, at or above the threshold values, it can lead to a chronic beryllium disease (CBD) (i.e. berylliosis) or an acute beryllium disease. Toxic exposure to beryllium is most often thru an inhalation pathway. Beryllium has a variety of effects. Some beryllium combines with a protein and is deposited in the liver, spleen and kidneys, but the beryllium when bound with a biological protein, a hapten, can result in the chronic form of the disease which is believed to be a delayed hypersensitivity immune response. The major toxicological effects of beryllium are on the respiratory tract,specifically the lungs and their alveoli. Beryllium and its unique characteristic led to it being used widely in a variety of industries prior to is know toxic effects. Today it is know that beryllium is a highly toxic material which results in devastating toxic effects on the lungs. There has been drastic increases in the regulation in beryllium use so as to protect those that directly handle and work with the metal. With theses regulations, beryllium is fairly safe to work with and use in a variety of products and industries. In the following text, there will be a description of beryllium confusing history and toxic effects on the respiratory system of man. Beryllium has the symbol Be. In the older chemical literature, beryllium is called glucinium after the Greek word glykys meaning sweet, because of Vauquelin's initial description and observation of Beryllium. Beryllium's atomic number is 4, its atomic weight is 9.01 and in its pure metal form it melts at 1278 degrees Celsius. The Beryllium element, an alkaline earth metal which belongs to group II of the periodic table, was first discovered in 1798 by L.M. Vauquelin. Vauquelin,a French chemist, was doing work with aluminum and noticed a white powder that was nothing like that of aluminum or any of its derivatives. Vauquelin named this mystery powder, gluinium because of its sweet taste was like that of glucose. In 1828, Wohler, a German metallurgist reduced it to its metallic form and renamed it beryllium.(figure 2) There was no commercial application of beryllium until 1918 when Cooper patented a beryllium-aluminum alloy, which turn into the 'jump-start', into extending beryllium's application. Following Cooper's patent of the beryllium alloy, Charles II in 1921, was intrigued by beryllium's light weight, extreme stiffness, high heat absorption and interesting nuclear cross section.

The Honorable Nancy Pelosi

I am (Author’s Name); currently the president of the California Nurses Association (CNA) and the overseeing head of its umbrella organization, the Arizona new Registered Nurse (RN) Union called the National Nurses Organizing Committee-Arizona (NNOC-Arizona).I am sending you this letter in connection with a significant health issue in the State of California. This pertains to the apparent incorrect and irresponsible nursing staffing ratio in hospitals and other medical or nursing facilities here in California.This specifically concerns the defiance of the authorized safe ratio in the number of RN-to-patient thereby endangering the welfare and eventually the lives of patients while at the same time hinders our profession’s goal of providing quality nursing care for our patients (â€Å"The Ratio Solution,† 2008).Our profession’s positive position to said measure is substantiated by the fact that the bill supports the mandated RN-to-Patient Ratio which works t o the improvement of patient care by having enough number of RNs. Citing the CNA/NNOC’s Report, the results of a series of scientific researches have proven that the RN-to-Patient Ratio indeed work to the advantage of both nurses and patients (â€Å"The Ratio Solution,† 2008).While similar bills already ensure adherence to RN-to-Patient Ratio, it is an utmost goal that HB 2041 heralds the same objectives in all states of the country.In view of this, I respectfully hope for the Speaker’s full support and eventual endorsement of HB 2041 to the Senate once it is approved by the lower Congress. The Prezelski-sponsored bill aims that the mandated RN-to-Patient Staffing Ratio be guaranteed and that nurses are protected when they spill irregularities in the profession and eventually turned witnesses.I show gratitude to you for finding time to regard our position on this issue. I hope that the above problem concerning the nursing field will be addressed through the supp ort/endorsement of HB 2041 that we earnestly pray from your office.ReferenceCalifornia Nurses Association/ National Nurses Organizing Committee-Arizona. (2008). The Ratio Solution: CAN/NNOC’s RN-to-Patient Ratios Work – Better Care, More Nurses. Retrieved January 21, 2009, from http://www.calnurses.org/assets/pdf/ratios/ratios_booklet.pdf

Save the Music Programs

Save the Music Programs Free Online Research Papers Schools across the nation are tightening their school budgets, making them cut certain programs. However, when these budget cuts come along, one of the first things that is cut is the music program to enable the school district to make room for â€Å"necessary† classes. But why cut the music program when it has been shown that music helps develop better social skills, leadership qualities, and improve academics? All over the country, school districts are facing tight budgets that are causing the districts to cut non-academic programs. These non-academic programs that are being cut are mainly the music programs in public schools across the nation. According to studies by the Gallup industry, â€Å"Budget cuts and shifting priorities have placed the music programs in more danger than ever. Already, up to 28 million American students do not receive an adequate music education, and cuts in education funding are either pending or have been enacted in more than half the states nationwide† (Salvestrini). School districts are looking at what subjects they consider to be â€Å"core subjects,† and in most school districts the music program is not fitting their definition, which is why the music program is one of the first subjects to be cut. The school districts are looking to build more classrooms for science and math courses, as well as decrease class sizes. In order to do this without having to add on to the school building, the school districts look for what they find to be a beneficial class. Therefore, the music education program is an area where the school district can achieve their goals by cutting that progr am out. Studies have shown that the music education program is very beneficial to students. This is why schools across the nation should save the music, so the future students have the opportunity to be involved, improvement in the students’ academics, students having more self-discipline, and the development of the students’ social skills. Because of these benefits, organizations outside of the school are trying to save the music, such as, VH1 and supportmusic.com. These budget cuts are not only affecting the students of today, but they also have a huge effect on the future students who may not even have the option of participating in a music program. In one of the recent National Assessment of Educational Progress (NAEP) reports, â€Å"only 25 percent of eighth graders nationwide had the opportunity to take a music class† (Music). Now these budget cuts are not allowing the school district to decide, but the voters have the say in what goes on in the school district by way of their tax money. Elizabeth Nesoff, an author for the Christian Science Monitor, wrote an article about the budget falling in the August 2003 edition. She goes into greater depth, than the article about music education by implying that, â€Å"A lack of cohesive community concern for education and a greater focus on individual interests as part of the problem, namely that people without children are not always interested in funding school programs. It’s g etting much more difficult to convince people that music†¦ for some people is as important as tax relief for a lot of people†(Nesoff). Parents that have children in the music program should do what it takes to keep the program going, so that the future students can have the same opportunity. â€Å"Music education programs get cut because decent people are trying to make tough decisions in hard times. If people want ongoing music education in school, they have to let the policymakers know how much music education programs contribute to their kids every day of the school year† (Nesoff). These budget cuts have a big impact on the educational opportunities of the children of today and the children of tomorrow. â€Å"You can’t cut music without cutting something important out of our kids’ lives. It doesn’t take a brain surgeon to see that where there’s no quality of education, there’s probably not a music program† (Nesoff) . Therefore, the district shouldn’t cut the music program for the students today or tomorrow. Being an active participant in a music program helps students greatly with their academic studies. Nesoff implies that â€Å"Without music education, many fear a bleak future for children. The real issue is that we will have a society that is impoverished, that doesn’t have the cultural roots or the educational and discipline benefits that come from music education†(Nesoff). This quote states that without music education our society may lack academic improvement. Even the fundamentals of music have been proven to improve a child’s knowledge. An article called â€Å"Fun with Languages Responds to the Need for Music Education at Home and In the Classroom† backs up what Nesoff had to say by stating the fundamentals that music may improve in the students’ skills in our society. â€Å"Music helps children to learn math. When children learn rhythm, they are learning ratios, fractions, and proportions† (Fun). The music program not only improves the students’ math skills, but also their verbal skills. Students can learn from different foreign languages and cultural difference by the variety of music piece the instructor chooses. These skills help out on the verbal part of academics. Along with improving a child’s knowledge and understanding of their school subjects, members of the music program that have taken the SAT or ACT have scored higher than those students not in a music program. According to supportmusic.com, a public service to help out the music education implies that, â€Å"Students with coursework/experience in music performance and music appreciation scored higher on the SAT: students in music performance scored 57 points higher on the verbal and 41 points higher on the math, and students in music appreciation scored 63 points higher on the verbal and 44 points higher on the math, than did students with no arts participation† (Support Music). This quote shows that students who are pa rt of a music program have a big advantage over those students who do not participate in the music program, mostly in the Math and English classes. The long-term benefits of these advantages is that the participate can carry these math and reading skills with them in the future, because it is important to know how to read and do math skills in life, such as the work place, finances, and everyday life situations. Along with having an advantage in classes, students that are a part of the music program tend to be more disciplined. An article by VH1 Save the Music states, â€Å"Researchers have found that children involved with music education are more likely to graduate from high school and attend college, and are less likely to be involved with gangs and substance abuse†(VH1). Not only do students in the music program stay in school, graduate, and stay out of trouble, but skills that are learned through the music program do not just apply to school, but when they are older and out of school. Salvestrini backs up VH1 by stating, â€Å"The new findings come on the heels of a decade of scientific research linking active participation in music with improved mental capacity in young children, students, and the elderly†(Salvestrini). This shows that students in the music program tend to more disciplined at that time and in their future. Students in the music program tend to be mor e disciplined, because the program teaches the students time management by being on time for practices and rehearsals. Some music students also play to relieve stress, which is better then doing some harmful act. The music program promotes better standards, because it allows the participates to stay actively involved in an activity and shows that they can be dedicated to one thing, therefore staying out of other harmful things, such as gangs. Along with self-discipline students can gain important social skills. In an article called â€Å"Inclusion in the Community,† Sonia Blandford states, â€Å"An inclusive approach to community music outside the classroom develops both technical and social skills of participating students† (Blandford). As a part of the music program students have to communicate with each other and form common bonds with other members of the music program, which allows groups of friends to develop. Within a group, students have to learn the social skill of leadership by taking a role and improving the groups’ ability. Also within a group, students learn the skill of problem solving, by giving each other feedback and making group decisions together. An academic article called â€Å"Role of Music Therapy in Social Skills Development in Children with Moderate Intellectual Disability† goes into greater depth than Blanford by stating the exact social skills that can be taught in a music program. â€Å"Five social skills were targeted for intervention: turn taking, imitation, vocalization, initiation and eye contact† (Duffy). Members of the music program also have a greater self-esteem, because they feel that they are a part of a group and are all striving for a common goal. Along with the students having a close group of friends and an increase in self-esteem, members feel a sense of belonging to the music programs, because they are a member or a part of something. This sense of belonging gives the students who are in the program a sense of pride about the things that they are doing in the program. By working hard for a common goal, and striving for excellence, memorable experiences occur because of the opportunities that the music program provides. In my time spent in the music program I have had many experiences of a lifetime, some experiences I would not have been able to be a part of if I were not an active member of the music program in my school. These experiences range from contests that were hours away, to weeklong trips to Virginia Beach, to a day at amusement parks with fellow members, to parades, to concerts, and the many hours spent practicing to be perfect. People outside of the music program usually don’t know the feeling that a band member gets when their hard work pays off and the group receives a superior rating at a contest. These are the experiences and times that students know that what they are doing means something and matter to people other than them. The music program offers so many opportunities for students to have life long memories that t hey could not get in any other class. Music programs are being cut all over the country to help school districts fit their budget, so who is out there trying to help keep music programs in schools across the nation? In fact, there are multiple organizations that are working toward a common goal: bringing music programs to schools that do not have them. These organizations range from the well-known VH1’s Save the Music, to many more not so well known music help programs such as supportmusic.com. VH1 is one of the top organizations trying to save the music. â€Å"The VH1 Save the Music Foundation is a nonprofit organization dedicated to improve the quality of education in America’s public schools by restoring programs in cities across the country, and raising awareness about the importance of music participation for the nation’s youth†(VH1). With six years of help the VH1 Save the Music program has helped provide over $25 million dollars to many schools so that they have the money to support a music program. In their six years VH1 has put on a variety of concerts and started the â€Å"VH1 Save the Music Week† to help make the money that they donate. One of VH1’s top-rated shows is their annual â€Å"VH1’s Divas Duets,† which features some of today’s hottest music stars such as Beyonce, Lisa Marie Presley, Mary J. Blige, Whitney Houston, Celine Dion, Chaka Kahn, Jewel and Ashanti. VH1 has also teamed up with American Express to create â€Å"Blue and Save the Music,† which helps make donations to â€Å"Save the Music† when people use their American Express card. Even though VH1 Save the Music Foundation is a major part in helping out of music programs in schools, they are not the only group raising money for this cause. Another group that is fighting for the common cause of saving music programs is supportmusic.com. This was a website, which was launched by the Music Education Coalition, to be â€Å"an easy-to-use resource offering information about how parents and community members can work to ensure that music is an integral part of a quality education for all children† (Support Music). This organization is open to anyone who wants to build a case as to why music education needs to be in schools and to help fight the budget cuts that are killing the music programs. Nesoff says, â€Å"By checking a combination of boxes ranging from budget cuts to lack of facilities, advocates can target their school’s problem and create a plan for arguing their points before administrators† (Nesoff). The co-sponsor of supportmusic.com said, â€Å"Music enriches all of our lives. We know that music education increases achievement in school. Programs like supportmusic.com equip teachers wit h yet another tool as we work together to increase achievement in children† (Support Music). This shows that Support Music and VH1 give hope to our future musicians. With all of these organizations helping out the music program, why are music programs still being cut from schools across the nation? The problem, people may think, is that, even though these groups are helping certain schools bring music programs to life, there is just not enough money and support to reverse the effects of budget cuts on every school. But the problem is that there will always be schools that have money problems, and when this happens they will have to cut certain programs to decrease their costs. But, after all the good the music program provides, why cut the music program? The music program may provide more skills and standards than other classes, so why not cut some other class? It also seems like schools are adding some other class or activity to their school district adding more cost to their budget, such as industrial arts, photography, or even drafting classes. On the other hand, with the organizations helping out, schools could rely on these organizatio ns to provide a budget for the music program. This is not fair, because there is a unequal treatment of different departments in the school. Due to all the benefits of music, the music program should be treated the same as other classes. In conclusion, I believe that all schools should save the music program by keeping the class in their curriculum. The budget cuts that the school district is taking apart of is not only affecting the students of today, but future students as well. The music program also helps students greatly with their academic studies and the students have more self-discipline. Although there are organizations that are helping the music program, schools shouldn’t rely completely on these organizations. So why not save the music education in schools? Work Cited Blandford, Sonia. â€Å"Inclusion in the Community: A Study of Community Music Centres in England and Portugal, Focusing on the Development of Musical and Social Skills Within Each Centre.† Database: Academic Search Premier June 2004. Duffy, Barbara. â€Å"Role of Music Therapy in Social Skills Development in Children with Moderate Intellectual Disability.† Database: Academic Search Premier 2000. â€Å"Fun with Languages Responds to the Need for Music Education at Home and in the Classroom.† PR Newswire 11 November 2003. â€Å"Music Education May Be â€Å"Left Behind† Under New Federal Requirements.† Press Release. American Music Conference 21 August 2003. 29 March 2005. Nesoff, Elizabeth. â€Å"Sounds of Budget Ax Falling.† The Christian Science Monitor August 2003 edition. Salvestrini, Valerie. â€Å"Americans Overwhelmingly want Music Education in Schools.† Press Release. American Music Conference 21 April 2003. 29 March 2005. â€Å"Support Music† A Public Service of the Music Education Coalition. 1 April 2005. supportmusic.com â€Å"VH1 Save the Music: Who We Are.† VH1 Save the Music. 29 March 2005. vh1.com/partners/save_the_music/who_we_are/index.html Research Papers on Save the Music ProgramsStandardized TestingHip-Hop is ArtEffects of Television Violence on ChildrenWhere Wild and West MeetInfluences of Socio-Economic Status of Married MalesLifes What IfsRelationship between Media Coverage and Social andTwilight of the UAWOpen Architechture a white paperThe Effects of Illegal Immigration

Push And Pull Factor In Tourism Tourism Essay Essays

Push And Pull Factor In Tourism Tourism Essay Essays Push And Pull Factor In Tourism Tourism Essay Paper Push And Pull Factor In Tourism Tourism Essay Paper Push / Pull factor in Tourism Introduction Modern touristry has become one of the strongest and most singular phenomena of the clip. To detect its true nature, one must try to understand how the assorted constituents are connected to each other, and what are the causes and effects, the speculations and the worlds. One must first hold on the workings of the mechanism before he can find the agencies of commanding, altering, and bettering it. But the connexions are discernable if one limits himself to a narrow, sector-based position ( Krippendorf, 1987 ) . The greatest ground for travel can be summed up in one work, â€Å"Escape† , flight from the dull, day-to-day modus operandi ; escape from the familiar, the common topographic point, the ordinary ; flight from the occupation, the foreman, the client, the commutation, the house the lawn, the leaky spigots. The benefits of touristry can be broad ranging, widening to benefits to the economic system, societal life for people populating in finishs every bit good as personal benefits to tourist ( UNWTO 1999 ; Bureau International du Tourisme Sociale ( BITS ) 2006 ) . These touristry benefits have been found to include: remainder and convalescence from work ; proviso of new experiences ladling to a widening of skylines and the chance for larning and intercultural communicating ; publicity of peace and apprehension ; personal and societal development ; sing friends and relations ; spiritual pilgrims journey and wellness ( Dann, 1977 ) . Push / Pull Factor Although a universally agree-upon conceptualisation of the tourer motive concept is still missing ( Fodness, 1994 ) , the push/pull theoretical account is accepted by many research workers ( Dann, 1977 ; 1981 ; Crompton, 1979 ; Zhang and Lam, 1999 ; Jang and Cai, 2002 ; Hsu and Lam, 2003 ) . Push factors are defined as internal motivations or forces that cause tourers to seek activities to cut down their demands, while pull factors are finish generated forces and the cognition that tourists hold about a finish ( Gnoth, 1997 ) . Most push factors are instrinsic incentives, such as the desire for flight, remainder and relaxation, prestigiousness, wellness and fittingness, escapade and societal interaction. Pull factors emerge due to the attraction of a finish, including beaches, diversion installations and cultural attractive forces ( Uysal and Jurowski, 1994 ) . Traditionally, push factors are considered of import in originating travel desire, while pull factors are considered more de cisive in explicating finish pick ( Crompton, 1979, Bello and Etzel, 1985 ) . Crompton ( 1979 ) identifies two bunchs of motivations among pleasance vacationists, viz. socio-psychological motivations and cultural motivations. Nine motivations were generated based on an analysis of 39 unstructured interviews. the seven socio-psychological motivations are ; flight from a perceived mundane environment, geographic expedition and rating of ego, relaxation, prestigiousness, arrested development, sweetening of kinship relationships and facilitation of societal interaction ; those classified as cultural motivations are novelty and instruction. Although non expressed, Crompton hopes to associate these motivations to force and draw factors by reasoning that push factors for a holiday are socio-psychological motivations, while pull factors are cultural motivations. Similarly, Dann ( 1977 ) builds his theory based on two conceptualisations: anomy and eo-enhancement. By taking a sociological attack to tourist motive, Dann identifies anomy and ego-enhancement as two of import travel motivations. He farther argues that both motivations are ‘push factors. Anomie represents the desire to exceed the feeling of isolation obtained in mundane life, where the tourer merely wishes to ‘get off from it all . On the other manus, ego-enhancement derives from the degree of personal demands. Merely as in the demand for societal interaction people wish to be recognized. The demand to hold one s self-importance enhanced or boosted is correspondent to the desire for a ‘bodily warm-up . Dann ( 1977 ) distinguishes the features of alienated tourers and ego-enhancement tourers. The alienated tourers are typically immature, married, male, above-average socio-economic position, from little towns and rural countries, and repetition visitants. Ego-enhancement tourers represent the opposite terminal of spectrum. This group is more likely female, first-time visitants, from lower socio-economic strata and older than alienated tourers. Dann favours ‘push factors, and argues that an scrutiny of ‘push factors is logically, and frequently temporally, an ancestor to ‘pull factors. Furthermore, he argues that the inquiry of ‘what makes tourers travel can merely associate to the ‘push factors, as this inquiry is barren of finish or value content demands of ‘pull factors. While Dann admits that both the anomy and ego-enhancement constructs stem from ‘push factors, he does non see the relationship between these two constructs as dichotomous. Alternatively, he constructs his theoretical model as a continuum, with anomie and ego-enhancement as the polar co-ordinates. The pull factors are active athleticss environment, alone natural environment, safety, sunlight, inexpensiveness, cultural activities, amusement, sightseeing, local civilization, different civilization and culinary art and singularity of little towns/villages/mountains. From the above descriptions of anomy and ego-enhancement, it should be clear that non merely does go stand for the fulfillment of certain basic demands in the possible tourers, but that in so making it offers him an alternate universe to that in which he daily lives. It can be argued, for case, that in the humdrum of suburban area, the faceless metropolis or the public small town, life merely becomes tolerable with the idea that there are opportunities of periodic flight from such an being, and that travel provides the ideal mercantile establishments. Tourist Motivation Human society, one time so sedentary, has begun to travel. Today a hurried mobility has obsessed most of the dwellers of the industrialised states. One seizes every chance to liberate oneself. To get away the ennui of mundane life every bit frequently as possible: short excursions during the hebdomad or week-end, long trips during holidaies. Cipher wants anything more fierily for their old age than a secondary abode. Above all, one does non desire to remain home but to acquire off at any monetary value ( Krippendorf, 1987 ) . The topic of tourer motive involves inquiries about why people travel. However, placing clearly the relationships between an person s motives and choice of a finish is a hard undertaking. Krippendorf ( 1987 ) , for case, identified a figure of tourer motives, including: Convalescence and regeneration ; Compensation and societal integrating ; Escape ; Communication ; Broadening the head ; Freedom and self-government ; Self-fulfillment ; Happiness. Jointly, these motives reflect that ‘the traveler is a mixture of many features that can non be merely assigned into this class or that one ( Krippendorf, 1987: 28 ) . He furthers provinces that, adult male spends portion of his leisure clip in nomadic leisure activities, that is in travel, which opens a window to the universe of the ordinary. This going or flight is typified and conditioned by specific influences, motives, and outlooks. The intents of travel constitute the polar antonym of day-to-day life: they represent the non-ordinary. In this context, it is particularly interesting to analyze the behavior and experiences of travelers, the fortunes and environment of the people visited ( the hosts ) , and the brushs between travelers and other travelers, particularly between travelers and hosts. The system of work home ground leisure travel is enclosed in a big model and influenced by the force which governs it. One can separate four major spheres of these forces, which are connected to each other by legion interactions: society with its value system ( sociocultural subsystem ) ; the economic system and its construction ( economic subsystem ) ; the environment and its resources ( ecological subsystem ) ; the authorities and its policies ( political subsystem ) ( Rotach, Mauch, and Gueller 1982: 35ff ) . Krippendorf believes that the chief motivation for touristry is to get away from something that we feel is incorrect in our day-to-day lives. In today s extremely technological universe we feel trapped in modus operandis and committednesss over which we have no control, says Krippendorf. Presents, the demand to go is above wholly created by society and marked by the ordinary. Peoples leave because they no longer experience at easiness where they are, where they work, and where they live. They feel an pressing demand to free themselves temporarily of the loads imposed by the mundane work, place and leisure scenes, in order to be in a fit province, to pick the load up once more. Their work is more and more mechanized, bureaucratized, and determined without respect to their wants. Deep inside, they feel the humdrum of the ordinary, the cold reason of mills, offices, flat edifices, and the main road substructure, the poverty of human contact, the repression of feelings, the debasement of nature, and the loss of nature ( Krippendorf, 1987 ) . Kripendorf high spots, besides the motive, the society has at the same time furnished to its members the agencies of transporting out this flight: money, in the signifier of higher income ; and clip, thanks to more and more limited work agendas. But most of import of all, industry has developed the true premier mover of nomadic society. The auto and, to a lesser extent, the aeroplane have ushered in the nomadic leisure revolution and have brought it to today s province in barely two decennaries and at an astonishing velocity. The society makes available the diversion industry, which plays in a sense the function of friend and adviser. This industry has taken over free clip. It provides non merely assorted sorts of satisfaction, but besides creates, if necessary, the corresponding wants and desires ( Traitler 1971: 28 ) . Many plants to a big extent, in order to be able to take holidaies, and he needs holidaies to be able to travel back to work ( Krippendorf, 1987 ) . The work moral principle has allowed many accomplishments: particularly the much hoped for material wellbeing, the riddance ( or about so ) of poorness, and the reduced work hebdomad. But following to this undeniable advancement, the moral principle has besides brought major jobs which weigh more and more to a great extent in the graduated tables and which are felt by a turning figure of people: the loss of intending in one s occupation ( as a effect of mass production and of the utmost division of labor ) , an of all time decreasing satisfaction with work and with life ( Yankelovich, 1978 ; Noelle-Neumann 1983 ) , the stiff and changeless organisation of clip, the phenomena of emphasis and ennui and the turning â€Å"medicalization† of lives ( Isopublic 1982 ; Opaschowski, 1983 ) , and most particularly, the addition in unemployment ( Kenward, 1983 ) . Social Tourism The benefits of engagement have prompted many authoritiess to advance entree to leisure travel as positive societal and economic activities. However, authorities commissariats to guarantee equality of entree to touristry are non cosmopolitan runing from silent support to direct investing in the proviso of services in the signifier of societal touristry ( European Commission 2001 ) . In Europe active support for societal touristry can be traced back to the Christian motion in France and Switzerland, the early young person motions in Germany and workers educational collectives. However, there are political, cultural and moral dimensions to the arguments based on different positions on the ideological and cardinal function of the province in the proviso of vacation services that has resulted in diverse proviso of vacation services that has resulted in diverse proviso of entree to touristry chances. In the UK for illustration, the European theoretical account has non been followed and there is concern about an ‘over-work civilization ( Bunting 2004 ) . Similarly, the US has witnessed both long-run eroding in leisure clip and a leaning for shorter vacations ( Schor, 1991 ) whilst in Japan, vacation clip has traditionally been even more scaring ( Richards 1999 ) . Therefore cultural attitudes towards holidaymaking could impact political support for societal touristry as a policy tool. Social touristry can be described as â€Å"the relationships and phenomena in the field of touristry ensuing from engagement in travel by economically weak or otherwise deprived elements of society† ( Hunzinger, â€Å"Social touristry, its nature and jobs, † quoted in ETB and TUC 1976, 5 ) . It involves the proviso of holidaies for people who can afford them merely with the assistance of a 3rd party. Although the purpose of societal touristry is Unitarian in philosophy-to extend the benefits of holidaies to a broader section of society-it is expressed in a assortment of signifiers. Trade brotherhoods in industrialised states have long sought and won paid holiday clip for their members, and by illustration, have won similar rights for most industrial and service workers. In Europe and Japan some companies help, pay for a significant part of holiday costs. Most workers in West Germany receive Urlaubsgeld ( holiday money ) , a fillip that cna equal 45 per cent of their regular holiday wage. In France, the state-owned Renault Company contributes to the operation of 30 household holiday small towns for its workers ( Time 1981 ) . Social bureaus such as the YMCA, Boy scouts, and church groups support many summer cantonments which offer subsidised holidaies to the immature, hapless or handicapped. In the United States there is grounds of â€Å"social tourism† with a turn, harmonizing to Lundberg ( 1976, 170 ) . He notes that societal touristry is designed to subsidise holidaies or installations for the on the job category, but points out that recent resort development in certain province Parkss is truly societal touristry for the in-between category. These resort park undertakings offer state nine quality and scenes at a subsidised monetary value, and have proved to be really popular attractive forces. In recent old ages at that place has been a re-emergence of research on issues related to societal justness and public assistance issues in touristry ( Higgins-Desboilles 2006 ; Hall and Brown 1996, 2006 ) including the concpt of societal touristry. Haulot ( 1982 ) defines societal touristry as a ‘the entirety of dealingss and phenomena deducing from the engagement of those societal group with modest incomes-participation which is made possible or facilitated by steps of a chiseled societal character ( 40 ) . Although there are diverse readings of what constitutes societal touristry and how it can be implemented, Minnaert, Maitland and Miller ( 2007 ) differentiate between visitor-and host-related signifiers of societal touristry. The literature associating societal touristry to societal public assistance issues from a societal policy position is limited ( Minnaert, Maitland and Miller 2009 ) . Social touristry in the UK is mostly dependent on the charities sector, although there are a few surveies on the construction and organisation of support ( Local Government Association 2001 ) . The societal policy literature has given limited consideration to the issue of tourisms function in current arguments despite a one-wee vacation being included in the indexs of exclusion for some clip ( Hazel 2005 ) and touristry being progressively perceived as a societal ‘right ( Richards 1998 ) . The UK has non adopted the European theoretical account of policy proviso on societal touristry such as the World Tourism Organization ( 1980 ) . In the UK the largest factor for non-participation in a vacation was affordability ( Corlyon and La Placa, 2006 ) . In 2006-07 there were 2.9 million kids populating in income poorness in the UK, a figure which rose by 100,000 for the 2nd twelvemonth running ( Department for work and Pensions 2008 ; see besides Palmer, Carr and Kenway 2005 ) . The chief societal groups who are most at hazard from societal exclusion from touristry include those who are: handicapped ; ailment ; older ; at fright of persecution or other hazard factors ; enduring from poorness ; deficiency clip due to work or caring committednesss, cultural minority groups. Further, it is non clear how non-participation in touristry may impact upon the costs of wellness and societal attention proviso ( ODPM 2005 ) . Harmonizing to McCabe, holiday infinite does non incorporate referents to household jobs, and it is free of negative associations, emphasis and barriers to fresh experiences. The vacation offers people a opportunity to populate otherwise, separately and as a household, leting a alteration in modus operandis, to seek new activities and experiences, for kids to see freedom, and to populate at a different gait of life. Furthermore, holidays provided chances for positive and active behaviors in relation to feature and exert, positive diversion as opposed to inactive leisure signifiers, and issues which has been highlighted by Roberts in relation to leisure ingestion and societal exclusion ( 2004 ) . Further McCabe provinces, that, analysis of the application signifiers indicates that people are really frequently cognizant of the jobs and issues which they face in their lives which can frequently take to a sense of guilt. Given the chance of clip and infinite off from the place environment, people have the opportunity to actively work out their ain issues without the intercession from others. They have a opportunity to construct or mend relationships and recover from past troubles and an chance to reevaluate issue and face the hereafter in a positive manner. Decision Travel motive surveies attempt to reply the inquiry ‘why people travel or ‘why people visit a peculiar finish because the implicit in premise is that motive is one of the drive forces of behavior. Understanding specific tourer motives and/or the nature of travel motive can assist finish directors and sellers do a better occupation of product/service planning, selling communicating and visitant attractive force and keeping. Travel motive is a psychological concept which holds a multidimensional implicit in construction. Peoples travel to assorted topographic points to run into different demands. Persons travel motives are influenced by their civilization, background and old experience. Of the motivational forces, pull factors are finish properties, which are under a great trade of control of the finishs. All the three writers talk about the push / pull factor of touristry but in different construct, Dann focuses on anomy and ego-enhancement, whereas Krippendorf negotiations about working category people necessitating to take vacation, with McCabe it is about societal touristry for the people who are excluded from the society and can non afford vacation. Each writer explains the same in different ways and logic. Mentions: Bello, D. C. And Etzel, M. J. ( 1985 ) The rate of freshness in pleasance travel experiences. Journal of Travel Research 24 ( 1 ) , 20-26. Bunting, M. ( 2004 ) , ‘Willing Slaves : How the Overwork Culture is Governing Our Lifes. London: Harper Collins. Corlyon, J. , and La Placa, V. , ( 2006 ) Holidays for Families in Need: Policies and Practice in the UK. London: Policy Research Bureau. Crompton, J. ( 1979 ) Motivations for pleasance holiday. Annalss of Tourism Research 6 ( 4 ) , 408-424. Dann, G. ( 1977 ) , Anomie, ego-enhamcement and touristry. Annalss of Tourism Research 4 ( 4 ) , 184-194. Dann, G. , ( 1981 ) , Tourist motive: An assessment, Annals of Tourism Research 8 ( 2 ) , 187-219. Department for Work and Pensions ( 2008 ) Households Below Average Income: An Analysis of the Income Distribution 1994 / 95 -2006 /0. HMSO. European Commission, ( 2001 ) , Report of the Results of the Tourism for all Investigation. Brussels: European Commission. Fodness, D. , ( 1994 ) , Measuring tourer motive. Annalss of Tourism Research 21 ( 3 ) , 555-581. Gnoth, J. , ( 1997 ) , Tourism motive and outlook formation. Annalss of Tourism Research 24 ( 2 ) , 283-304. Hall, D. , and Brown, F. , ( 1996 ) Towards a Welfare Focus for Tourism Research. Advancement in Tourism and Hospitality Research 2:41-57. Hall, D. , and Brown, F. , ( 2006 ) Tourism and Social welfare: Ethical motives, Responsibility and Sustainable Well-being. Wallingford: CABI. Haulot, A. , ( 1982 ) Social Toursim: Current Dimensions of Future Developments. Journal of Travel Research 20:40. Hazel, N. ( 2005 ) Holidays for Children and Families in Need: An Exploration of the Research and Policy Context for Social Tourism in the UK. Children A ; Society 19:225-236. Higgins-Desboilles, F. ( 2006 ) , More than an â€Å"Industry† : The Forgotten Power of Tourism as a Social Force. Tourism Management 27: 1192-1208. Hsu, C.H.C. , and Lam, T. , ( 2003 ) , Mainland Chinese travelers motives and barriers of sing Hong Kong. Journal of Academy of Business and Economics 2 ( 1 ) , 60-67. Isopublic Umfrage, ( 1982 ) , Le Suisse et lupus erythematosus parturiency. Zuerich: Institut fur Markt-und meinungsforschung. Jang, S.C. and Cai, L.A. , ( 2002 ) , Travel motives and finish pick: a survey of British outbound market. Journal of Travel A ; Tourism Marketing 13 ( 3 ) , 111-133. Kenward, L. ( 1983 ) , Arbeitslosigkeit in den grossen Industrielaendern. In Finanzierung und Entwicklung 2:24 38. Hamburg: HWWA-Institut. Krippendorf, J. ( 1987 ) , The Holidaymakers. Understanding the Impact of Leisure and Travel. Oxford: Butterworth-Heinemann. Local Government Association ( 2001 ) Tourism as a Tool for Social Inclusion. London: LGA. McCabe, S. ( 2009 ) Who needs a vacation? Measuring societal touristry, Annals of Tourism Research, Vol. 36, No. 4, pp. 667-688, 2009. Minnaert, L. , R. Maitland, and G. Miller ( 2007 ) Social Tourism and its Ethical Foundations. Tourism Culture A ; Communicaton 7:7-17. Minnaert, L. , R. Maitland, and G. Miller ( 2009 ) Tourism and Social Policy: The Value of Social Tourism. Annalss of Tourism Research 36 ( 2 ) : 316-334. Noelle-Neumann, E. ( 1983 ) , Freude, Feiheitsgefuehl und Produktivitaet. In Frankfurter Allgemeine Zeitung 111:13. Frankfort: Frakfurter Allgemeinc Verlag. Opaschowski, H. W. , ( 1983 ) , Freizeit: Zur Langeweile verurteilt. In Animation 1:2-7. Hanover: Vincentz. OPDM ( 2005 ) Inclusion Through Innovation: Undertaking Social Exclusion through New Technologies. London: Office of the Deputy Prime Minister. Richards, G. ( 1998 ) clip for a Holiday? Social Rights and International touristry Consumption. Time and Society 7 ( 1 ) : 145-160. Richards, G. ( 1999 ) , Vacations and the Quality of Life: Forms and Structures. Journal of Business Research 44: 189-198. Rotach, M. S. Mauch, and P. Gueller, explosive detection systems, ( 1982 ) , Szenarien kuenftiger Entwicklungen. Bern: Programmletiung NFP â€Å"Regional Probleme.† Schor, J. ( 1991 ) , The Overworked American: The Unexpected Decline in Leisure. New York: Basic Books. Traitler, R. ( 1971 ) , Der manipulierte Tourist. In Der Ueberblick 3:28-29. Stuttgart: Arbeitsgemeinschaft evang. Kirchen in Deutschland. Uysal, M. , and Jurowski, C. , ( 1994 ) , Testing the push and pull factors. Annalss of Tourism Research 21 ( 4 ) , 844-846. World Tourism Organization ( WTO ) ( 1999 ) Global codification of Ethical motives for Tourism. Yankelovich, D. ( 1978 ) , Wer hat noch Lust Zu arbeiten? In Psychologie heute 5:14 -21. Weinheim: Beltz. Zhang, H. , and Lam, T. , ( 1999 ) , an analysis of mainland Chinese visitants motives to Hong Kong. Tourism Management 20 ( 5 ) , 587-594.

Pros and Cons of Storing Nuclear Waste Essay Example

Pros and Cons of Storing Nuclear Waste Essay Example Pros and Cons of Storing Nuclear Waste Paper Pros and Cons of Storing Nuclear Waste Paper Essay Topic: Pros and Cons Nuclear Pros and Cons A seemingly ideal action, Yucca Mountain is 100 miles outside of Lass Vegas, with the nearest humans 15 miles away (Hansen, 2001). However, many environmentalists and Nevada residents have grave reservations about putting the permanent storage at Yucca Mountain, citing concerns such as waste transportation dangers, geological instability, and the inability of the site to store all of the United States waste. They feel this is a hasty decision that is political in nature (Hansen, 2001). While the storage of nuclear waste is not an ideal situation, Americas current reliance on nuclear power makes it a necessity. The Yucca Mountain repository is currently the best option for long-term storage because of its relative isolation from human settlements, natural geological features, and its large storage capacity. Since nuclear waste is deadly to humans, the location of a long-term facility is crucial. In the event of a catastrophe, the ability to isolate the area effectively and expose as few people as possible to danger is critical. With the closest humans 15 miles away, Yucca Mountain is an ideal place to build the repository. The location provides the safety necessary for the success of the reject by limiting peoples exposure to radioactivity. The desert isolation also provides better security for the site, protecting from an easy assault by terrorists. With no one living near the mountain, several checkpoints can be setup allowing almost impregnable security access. While the isolation of the site is a selling factor, the same seclusion creates one of the biggest dangers associated with this project. That problem is the transportation of nuclear waste to Yucca Mountain. The majority of states will ship many tons of waste by rail or truck to the repository. Critics feel human error and weather conditions could lead to many accidents, with the possibility of a situation similar to Coherently. They feel that the more waste that is transported, the better chance an accident will occur. The fear is that emergency workers will not be able to handle the type Of problems that could arise. However, tests of the shipping containers and computer modeling have produced little evidence that an accident would cause a wide spread release (Hansen, 2001). As long as trained emergency workers can effectively handle potential dangerous situation, the rewards of the sire far outweigh the risk involved. The Department of Energy plan calls for a site whose natural geological features, when mixed with human barriers, will provide a safe storage facility for the waste. According to a 1 998 study, Yucca Mountain fits this requirement. Summarizing 15 years of site data, the Department of Energy report stated that the arid climate and stable geology would reduce the risk of a leak, with any leakage having to pass through 1 000 feet of rock to reach the water level (as cited in Hansen, 2001). The study concludes that once sealed, there would be little or no increase in radiation exposure for 10,000 years (Hansen, 2001 ). Critics, including Novenas Agency for Nuclear Projects, disagree with the findings of the study however. Citing other geological reports, Novenas Agency for Nuclear Projects claims that Yucca Mountain sits on an active earthquake zone and has received at least 600 examples of seismic activity Of 2. 5 Or higher (as cited in Hansen, 2001 This activity could lead to a rupture in the tanks, which may result in a leak. The Department of Energy is confident that the potential seismic events will not result in container leakage since the design of the containers allows them to stand up to the elements and last 1 0,000 years. Even if the unthinkable occurs, the sites isolation will help keep danger to a minimum. The other major factor making Yucca Mountain an ideal choice is the storage capacity of the site. Estimations state that 84,000 metric tons of waste will require storage by 2035 (Hansen, 2001 Even though Yucca Mountain only holds 70,000 metric tons, the majority of waste will be able to be safely stored. The large facility can double as a testing ground for new technologies, such as transmutation, and allow their incorporation into future storage sites. According to the National Research Council, Transmutation, the process of making nuclear waste less radioactive by extracting plutonium, allows isolation times to decrease significantly (as cited in Hansen, 2001). Since the finished product is safer, it can be securely stored closer to humans. The major drawback is the cost, with estimates saying the process would cost $280 billion according to a 1999 Department of Energy study (as cited in Hansen, 2001). However, the increased energy production created by the process will subsidize the cost. The other problem, according to the same 1999 Department of Energy study, is that the process would take 1 1 7 years to transmute the current American nuclear waste (as cited in Hansen, 2001). Continued research should help to decrease the cost and increase efficiency, allowing for even safer storage in the future. Nuclear energy is an important element of our electrical production. Unfortunately, nuclear waste is a necessary by-product requiring the utmost safety. An isolated location with many natural barriers is necessary for the safe storage of nuclear waste. Yucca Mountain best seems to fit the requirements for a repository. Critics feel that long and frequent transportation runs increase the likely hood of a disastrous leak. The containers used to ship the waste should prevent this from happening. Opponents feel that any leakage could result in danger to inhabitants of the region. However, the closest people to Yucca Mountain are 15 miles away. The deep rock should prevent any radioactivity from affecting the water evils, and the location of the mountain will make protection of the facility from terrorist mush easier.

Leader-Management-Exchange (LMX) Coursework Example | Topics and Well Written Essays - 2000 words

Leader-Management-Exchange (LMX) - Coursework Example   However, since these leaders do not have much time and power on their hands, they seek to narrow down their radar to focus their attention on those members who seem to capitalize on the leadership outcome that is the extent of the relationship. The theories prior to the leader-member-exchange theory either focused too much on the leader or on the members. The LMX, on the other hand, has a different approach, whereby it considers the relationship between the leaders and the members as an important element that contributes to leader effectiveness. Also unlike other theories that considered the entire group of members as a whole, the LMX judges each individual separately. According to the dealings and agreements between the members and the leaders, the theory identifies two different types of relationships. The two distinct relationships that are found after application of the LMX include the in-group and the out-group. There is a set of people within the members' group that tend to go further than and achieve more than what their expected roles would limit them to, this set of people also take up a more productive and comprehensive approach to the tasks they need to complete. This set of people makes up the in-group that is shown as the high quality of the LMX with positive results. Characteristics of the in-group consist of negotiations by the members to develop and increase their role ahead of their job prescriptions, mutual trust, respect and concern between the leaders and the members.... The out-group is formed by the set of members who work hard enough, only to complete the contractual requirements of their job prescriptions, nothing more. There is a low degree of enthusiasm compared to the in-group and they do not receive any form of special attention from the leaders, nor any additional perks or promotions. Even though the leader tries to better the degree of interaction, the out-group member does not show much interest and remains self-concerned. Therefore, the out-group is a low quality LMX and provides average level outcomes. It is argued that the existence of these two unique groups is somewhat discriminating and de-motivating, however they will continue to exist and the leader must constantly make an effort to expand the in-group of the organization. The quality of outcomes that the LMX is able to provide is under effect of several factors that may enhance it if controlled properly, however, if these factors are left casually undecided, they may very well res ult in average or possible less than average LMX outcome. Communication plays an important element in deciding the quality of the LMX. Individual interaction and communication with the leaders and the coworkers allows for a sense of belonging for the subordinates to build, making them feel like a significant part of the organization that matters. This results in a high quality LMX. When the leader of a group has authority that reaches higher on the ladder of an organization enabling him/her to have a good say in managerial decisions, task assignment and performance review, the members tend to be more motivated and confident, eventually leading to a good LMX. Sometimes

Nursing Scholarship for 2011-12 Essay Example | Topics and Well Written Essays - 250 words

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Homeland security Assignment Example | Topics and Well Written Essays - 250 words - 1

Homeland security - Assignment Example Secondly, since the department is faced with the challenge of shrinking resources, taking an all-hazards approach will help address this problem. Although critics of the all-hazards approach have pointed to resource availability as a major restraining factor, a closer analysis reveals the opposite. This is because a single comprehensive program for responding to all types of disasters will be developed as opposed to having separate capabilities for the different disasters (Canada, 2003). Such a unified approach will help eliminate bureaucracy, and ensure that all relevant bodies across all the states work in harmony. This is well captured in the DHS’s 2012 strategic plan where it is recommended that an integrated approach to disaster management should be adopted. This can be effectively achieved through sharing of information with federal, state and local partners, including the private sector as well as international partners. Finally, the DHS is capable of handling all types of disasters if relevant local and regional structures are put in place. Through this, it will be easy to identify and deal with threats of all kinds in good time. Since homeland security is more than terrorism, the DHS must enhance its capacities and deal with all forms of hazards. As noted in the article by Christopher Bellavita (2008), homeland security goes beyond terrorism. This requires bringing all stakeholders on

Winding River Basin Essay Example | Topics and Well Written Essays - 750 words

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Business Environment and Strategic Management - Assignment Example This essay stresses that Nokia could use an alternative strategy for developing its activities. Instead of being relied on the financial support of Elop, the firm should try to update its strategies; a restructuring of the firm’s units could help to the limitation of the firm’s costs, in the context described above, and the stabilization of the firm’s performance. Moreover, following this practice, the firm could manage to develop its performance, even in the long term. In any case, as proved through the figures presented above – and through the relevant graphs – the problem of the firm is not its sales but its profits; in other words, there is no need for increasing sales – even if such perspective would be positive for the growth of the firm – but to increase the profits; in this context, there is an issue of update of the firm’s management strategies and not of improving the firm’s brand name or achieve other benefits that refer to the firm’s image in its market. This paper makes a conclusion that investing in Nokia would be strongly suggested. The firm is in a period of restructuring. For a while, its performance may be under pressure; however, in the long term, the improvement in the firm’s profitability can be considered as secured. Indeed, the initiatives developed by the firm’s new leader are expected to lead the firm to a significant growth, if taking into consideration its market share and its prospects having access to Android-based devices and iPhone.

Winding River Basin Essay Example | Topics and Well Written Essays - 750 words

Winding River Basin - Essay Example A stakeholder is someone who is part of an activity or anyone who has an interest in that particular activity hence is ultimately impacted by it. In this particular project, the governments of the aforementioned countries through various representatives are the major stakeholders since they are responsible for formulating statutory regulations as well as policies that guide the effective implementation of the project. Governance is particularly concerned with influencing the course of action with the major aim of achieving desired results. For instance, decentralization of authority from top to bottom would ensure effective management as each stakeholder involved would have a significant role to play hence they would be part of the project. Involving various stakeholders would promote compliance hence governance in the form of controlling or checking progress would be made easier. Decentralization of power and authority in the management of the project would ensure its effectiveness as well as mutual understanding among all stakeholders involved. Every member of the community should be involved in the overall project as this would give a sense of belonging to a certain activity. Controlling should be done at every stage as a way of ensuring that every sector of the society is well informed about the benefits of the project. Basically, effective implementation of the WRB project management would require concerted efforts of all stakeholders involved as this would ensure optimum compliance by all members of the societies impacted.

Theodora Essay Example | Topics and Well Written Essays - 1000 words

Theodora - Essay Example She was a monophysite Christian while her husband was an orthodox Christian. The fact that law had to be changed proves that Theodora came from a lowly background but despite her background her influence on others was immense. Despite her background she could exert tremendous influence on her husband, on Byzantine politics and law. She first influenced Justinian with her wit, beauty and insight. There were difficulties in marrying her because of her background so he made her his mistress. She could influence the then emperor Justin in to changing the laws so that she could marry Justinian. Thus she earned the respect of her husband. She had tremendous influence on various people, issues and particularly workings of the state. She exerted significant influence on matters of law pertaining to women. She was treated as an intellectual partner and her suggestions had strong influence on the political decisions of the empire. For instance, when two factions came into existence and threatened to end Justinian’s rule, she influenced the generals and the officials to stay in the city and take strong action to suppress the rebellion. She was consulted when they wanted to introduce reforms to end corruption by public officials. She is even credited with supporting her husband in providing advice during the Nika revolt. She exerted influence by participating in making the laws and handling diplomatic functions usually reserved for the emperor. Several achievements and accomplishments show how powerful a woman Theodora was of her time. The Nika Revolt was the first incident that brought her to limelight. This full scale revolt almost toppled the regime. When there was debate whether to run away in ships or to remain where they were, Theodora rose to speak. Her speech was such that it could be compared to a speech made by the senator to the insurgents. She acknowledged

Operational Difference †Major company stake is owned by franchises Essay Example for Free

Operational Difference – Major company stake is owned by franchises Essay As I went through the historical span of Burger King History, the franchises of Burger King played a major part in expansion of the parent company from the early 1960’s till date. The relation of franchises and management has always been influential and significant in success and failures of Burger King History. Primarily, the company operated with major investment from franchises and minimal from the company, so the decisions and relationship with franchises was crucial. Flame broiler a unique device that improved with decades in Burger King history The company was set-up on the basis of the oven called ‘Insta-broiler’ for cooking burgers. The purpose had been inspired from McDonald’s speedy service. It was further mechanised into a gas grill without changing patties and self functional by means of a conveyor belt. Further, the device was also customised and technologically advanced to produce Chicken sandwich, Chicken Whopper, Veggie burger, etc. Drive –thru service The company though was working hard on franchises and unique device to meet operational needs; it was mainly oriented to meet demand of production at ‘Drive-thru’ restaurants. This was because the company had major part of its sales revenue i.e. 70 % from ‘Drive-thru’ operations. Later this competence was adapted by McDonald and other competitors as well. However the effectiveness and efficiency of Burger King’s ‘Drive-thru’ was easily highlighted. Competitive methods of Burger King The purpose of its competitive strategy is to build a sustainable competitive advantage over the organization’s rivals. It defines the fundamental decisions that guide the organization’s marketing, financial management and operating strategies. As there were many significant changes in the history of Burger King, eventually there were different competitive methods used in different span in history. Some of the significant competitive methods are listed as follows: 1} Initial decade in Burger king’s history, ‘Insta-broiler’ a device competitive in making burgers and technological advancements in the same gave it a competitive advantage. 2} High amount of franchises worldwide executed major ownership stake and customised operations in the outlets. This was tightened and a new company structure was formed, followed by a new competitive aptitude. [Year 1963 -1967] 3} Push sale approach led increase in competitive breakfast market and thus improve in position in market. Burger King moved to second position in US fast food market after McDonald. [Year 1982-1985] 4} Launched a Burger King Kids Club program that help the company to increase sales and successful entry into a new market segment. [Year 1990-1995] 5} Introduction of a TURNAROUND PLAN named ‘Go Forward Plan’, which was significant to attain objectives like increasing profit, create a customer image, teamwork, etc.[Year 2000]. One more advantage Burger King introduced was ‘Revamped Chicken Whopper’, helpful to compete with other competitors. Burger King McDonald’s (BK is simply not as big as McD) Some of the basic company facts and objectives of both the companies, help us understand how Burger King is not as big as McDonald’s in global terms. Facts Burger King McDonald Founder 1941 by Richard and Maurice McDonald 1953 by Keith J.Cramer Present chain 12,150 outlets in 50 states and US territories and 74 countries More than 31,000 outlets in 119 countries Revenue $2.5 Billion Number of employees 360,000 employees 1,500,000 employees (1.5 million) Customers 11.8 million customers daily worldwide 58 million customers across the globe Products offered Flame-broiled burgers including the Whopper, Burger King also offers chicken sandwiches, fish sandwiches, French fries, onion rings, salads, chicken fries and Croissanwiches for breakfast. McDonald’s predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald’s offers salads and vegetarian items, wraps Calorie content A Burger King Double Whopper has around 920 calories A McDonalds Big Mac consists of 540 calories Objectives Burger King McDonalds Market share 21.9 % in US fast food industry 44% in US fast food industry Value for money More bigger product for reasonable price Product size is smaller with inexpensive price Franchising More than 90 % of the outlets are franchised A little less than 30 % Suppliers The suppliers vary with various franchise in different locations worldwide. McDonald chooses best suppliers and type and quality of meat varies with country culture. Advertising The BK adverts were quite confusing and sending wrong messages in potential market which affected cultural values and also brand image at times. McDonalds often had appropriate ways of advertising and were supportive to increase sales and popularity of the brand. Issues relating to Burger King The case study is very critical in understanding the issues related with Burger King’s history. Some of the prominent issues from past to present can be listed as follows: Franchise management – The company found it difficult to manage more than 90% franchise in the business of Burger King products and services. Crucial reason was also the percentage of stake ownership , which was initially 38% and was improved to 42% by Donald Smith, former McDonald executive. Changes in leadership – The history of Burger King marked approximately 20 changes in management. The changes in short term span affected oragnisation focus over goals and objectives, affected brand image adversely and lacked consistency in operation. Unhealthy food – The Company came prominently in highlight during the era from 2003 as potential customers had responded to be health conscious. The period marked spread of mad-cow disease and obesity levels among children was a rising concern. Market recession – The US economy faced economic recession from 2006 and needs brand to take effective measures to sustain and avoid losing loyal customers to competitors. Recommendations for future development in UK The Burger King opened its first branch/outlet in UK in 1977 on Coventry Street in London. Since then till date Burger King has 654 restaurants in UK ( out of which 73 are owned) whereas it has 139 ‘drive-through’ restaurants. Considering the present fast food environment in UK, following recommendations come in lime-light: HEALTHY FOOD – Burger King UK has currently many problems within the environment in company and surrounding, however one of the prime concern is healthy food. The company needs to produce fast food with less saturated fats and salt content. The problem of obesity in UK is high as well and addressing to this concern is the need of demand to survive over the competitors. PRIME LOCATIONS and EVENTS – Burger King needs to increase its influence and market share in UK, by serving at prime hot spots as well as at travel destinations. The presence of Burger King on high streets and at various national rail stations and airport is reasonable, however it needs to be accessible at hot tourist spots and business oriented commercial areas. SPEED – Burger King needs to increase its speed of delivering products and services to customers, as it has been competing with McDonalds over more than 50 years and still lacks speed during peak periods. Speed in operations helps to generate revenue in coping zone. Schools of strategy – Burger King’s evolution (analyse critically) Strategy formation is judgmental designing, intuitive visioning, and emergent learning; it is about transformation as well as perpetuation; it has to include analyzing before and programming after as well as negotiating during †¦Ã¢â‚¬  – Henry Mintzberg However there is a difference in perspective leading to strategy arguments. Mintzberg identified this and tried to debate and answer different perspectives through his 10 Schools of Strategy/Thinking. The burger King History prominently highlights two of them, explained as follows: 1] The Power School – Strategy Systems as Processes of Negotiation According to the power school, strategy systems are described to be mainly shaped by power and politics, whether as a process inside the enterprise itself or as the behaviour of the enterprise as a whole within its external environment. Strategies that may result from such processes tend to be emergent in nature, and take the forms of positions and actions more than perspectives. On the one hand parts of the power school (‘micro power’) see strategy making as the interplay, through persuasion, bargaining, and sometimes through direct confrontation, among narrow scope interests and shifting coalitions, with none dominant for any significant period. On the  other hand other parts of power school (‘macro power’) see the enterprise as promoting its own welfare by controlling or cooperating with other enterprise (such as Franchises), through the use of strategic manipulation as well as collective strategies in various kinds of networks and alliances. EXAMPLE – Burger King at different period in history, tried to take control over franchises by executing greater control over their operations and direct confrontation with various industry giants/ suppliers. These various processes implemented to achieve power through strategy highlights ‘THE POWER SCHOOL’. 2] The Configuration School – Strategy Systems as Process of Transformation The school follows a formation approach wherein the organisation is transforming into one type of decision making structure into another. The school interrupts the period of stability by some process of transformation. It has configuration of strategy formation from other nine schools which are – Design school – Strategy formation as an architecture process Planning school – Strategy formation as a formal process Positioning school Strategy formation as an analytical process Entrepreneurial school – Strategy formation as a visionary process Cognitive school – Strategy formation as a mental process Learning (or Emergent) school – Strategy formation as an emergent process Power school – Strategy formation as a process of negotiation Cultural school – Strategy formation as a collective process Environmental school – Strategy formation as a reactive process The school recognises a appropriate combination of any one or more of them taking into context a particular type. EXAMPLE – Burger King history marks use of Positioning school in year 1980 -1983 to create a brand image and achieve second position in US fast food market. 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Theories on Discourse and Changes in Ideology

Theories on Discourse and Changes in Ideology Language, that makes us the Crown of Creatures, empowers us with an expressive medium which we exploit to communicate, understand, interpret, negate, acknowledge, appreciate, influence, persuade, dominate, control, etc. Metaphorically speaking, language helps us to caress and comfort our feelings, excite and thrill our spirit, rattle our nerves, kill our desire, and so on. Language is a variegated phenomenon. It can emotionally move and affect us as powerfully as physical actions. This is the power of language. 1.1 What is Discourse? The term discourse has been derived from French word discours meaning talk. In linguistics, discourse is a sequence of utterances. Grammarians define discourse as large pieces of speech and writing: stretches of language longer than a sentence. Language is used to mean something and to do something, and this meaning and doing is determined by the context of its usage. As discourse is dialogic in nature, the things which make it different from ordinary language use are context, creation, reception and interpretation. It should not be confused with either of the Chomskys or Saussures categories. It is neither performance or parole which is concerned with language in its actual utterances, nor competence or languewhere language is a code system and a system of communicative conventions. Although it contains both the elements, it goes beyond the distinction of performance or parole and competence or langue; it is the study of language use. If language is speech act and social behavior, discourse is a form of social practice. Foucault defines discourse as ways of constituting knowledge, together with the social practices, forms of subjectivity and power relations which inhere in such knowledges and relations between them. Discourses are more than ways of thinking and producing meaning. They constitute the nature of the body, unconscious and conscious mind and emotional life of the subjects they seek to govern. (Weedon, 1987) a form of power that circulates in the social field and can attach to strategies of domination as well as those of resistance. (Diamond Quinby, 1988) In other words, discourse is a string of utterances concerned with the production of meaning. Discourse is a socially organized way of speaking. According to Foucault, discourse constructs the topic. It governs what can and cannot be said about the topic. Apart from governing the topic, it is also used to influence people to change ideas into practice (be it personal or others ideas), and to regulate the conduct of others. As discourse is concerned with the production of meaning, the utterances have a relation to common sense assumptions. Cultural hegemony is maintained through common sense assumptions which become universal ideologies through language or in other words discourse. Language exerts hidden power, like a moon on the tides. (Rita Mae Brown, Starting from Scratch, 1998) 1.2 What is Ideology? Ideologies are those ideas, values, attitudes, and (general or cultural) ways of thinking that shape our belief systems and mind sets about what is /isnt correct, and how it must be. Ideologies, be they religious or political or social, maintain power structures and social hierarchies and remain dominant and prevalent in the society through rhetorical discourse or hidden power in discourse. The main purpose of ideology is not only to change the existing structures, but also to maintain already existing set of ideals. Ideas, beliefs, and attitudes which maintain status quo become dominant or prevalent ideologies of the society. These ideologies are so powerful that they ignore and sideline those ideas which are against its very existence through a normative thought process and politics of the language. Ideologies when become shared experiences start making sense. People start making sense of their lives while observing them. In other words, they are no more false beliefs and ideas, rather a true and lived experience. THEORIES ON DISCOURSE IDEOLOGY The social theory has contributed in many ways to explore the role of language in exercising, maintaining and changing power. Firstly, the work in the theory of ideology talks about ideology as a mechanism of power without using coercive means and language as a locus of ideology which is significant in exercising power. Secondly, Michel Foucaults work ascribes central role to discourse in the development of power structures of forms. Thirdly, Jurgen Habermas theory of communicative action which challenges Marxist focus on economics or alienated labor- is considered as the sole determining factor of oppression. He argues that key to liberation is rather to be found in language and communication between people. 2.1 Marx and Ideology Karl Max, a social thinker of 19th century, talked of ideology in terms of an instrument of social production. He gave economic base and superstructure model of society, where base denotes the relation of production and superstructure denotes the dominant ideology. Base shapes the superstructure of any society, while the superstructure maintains and legitimates the base. According to Marx, bourgeoisie create and reinforce particular ways of thinking, in other words, particular ideology which in turn reinforce the structure of the society, thus maintaining status quo and existing hierarchies of status and power. Fig. 1: Marxs Base Superstructure Model of Society According to Karl Marx, social ideologies not only cause status quo or hegemony in the society, but also a conditioning where false consciousness created by the ruling class is justified. This conditioning makes us think that the way our society operates is for the best, and lower class justifies its own lower position in society. Michel Foucault in The Order of Discourse In The Order of Discourse, Foucault argues that the discourse is controlled by certain functions, actions and rules. In particular, certain topics are prohibited and who speaks is limited. Reason is valued and madness is ignored. It is also controlled by what we choose to comment on and by the will to truth. [T]he highest truth no longer resided in what discourse was or did, but in what is said: a day came when truth was displaced by from the ritualized, efficacious, and just act of enunciation, towards the utterance itself, its meaning, its form, its object, its relation to its reference. (1462) In every society, the production of discourse is at once controlled, selected, organized and redistributed by a certain number of procedures whose role is to ward off its powers and dangers, to gain mastery over its chance events, to evade its ponderous, formidable materiality (p.210). Foucault also talks about procedures of exclusion and procedures of inclusion. He states that prohibition of including or discussing certain topics very soon reveal [discourses] link with desire and with power (p.211). At another place he says that discourse is not simply that which translates struggles or systems of domination, but is the thing for which and by which there is struggle; discourse is the power which is to be seized (p.211). In Weedons (1987) in interpretation of Foucault is: A dynamic of control between discourses and the subjects, constituted by discourses, who are their agents. Power is exercised within discourses in the ways in which they constitute and govern individual subjects. Foucaults focus is upon questions of how some discourses have shaped and created meaning systems that have gained the status and currency of truth, and dominate how we define and organize both ourselves and our social world, whilst other alternative discourses are marginalised and subjugated, yet potentially offer sites where hegemonic practices can be contested, challenged and resisted. Foucault developed the concept of the discursive field as part of his attempt to understand the relationship between language, social institutions, subjectivity and power. Discursive fields, such as the law or the family, contain a number of competing and contradictory discourses with varying degrees of power to give meaning to and organize social institutions and processes. They also offer a range of modes of subjectivity (Weedon, 1987). It follows then that, if relations of power are dispersed and fragmented throughout the social field, so must resistance to power be (Diamond Quinby, 1988). Foucault argues though, in The Order of Discourse, that the will to truth is the major system of exclusion that forges discourse and which tends to exert a sort of pressure and something like a power of constraint on other discourses, and goes on further to ask the question what is at stake in the will to truth, in the will to utter this true discourse, if not desire and power? (1970, cited in Shapiro 1984, p. 113-4). Thus, there are both discourses that constrain the production of knowledge, dissent and difference and some that enable new knowledges and difference(s). The questions that arise within this framework, are to do with how some discourses maintain their authority, how some voices get heard whilst others are silenced, who benefits and how that is, questions addressing issues of power/ empowerment/ disempowerment. 2.3 Louis Althussers view of Ideology Louis Althusser builds on the work of Jacques Lacan to understand the way ideology functions in society. He thus moves away from the earlier Marxist understanding of ideology. In the earlier model, ideology was believed to create what was termed false consciousness, a false understanding of the way the world functioned (for example, the suppression of the fact that the products we purchase on the open market are, in fact, the result of the exploitation of laborers). Althusser revised Marxs view of ideology, which he described as: thought as an imaginary construction whose status is exactly like the theoretical status of the dream among writers before Freud. He saw human individuals being constituted as subjects through ideology. Consciousness and agency are experienced, but are the products of ideology speaking through the subject. Above all, ideology is an imaginary construction that represents the real world. However, it is so real to us that we never question it. Althusser posits a series of hypotheses that he explores to clarify his understanding of ideology: Ideology represents the imaginary relationship of individuals to their real conditions of existence (Lenin 109). The traditional way of thinking of ideology led Marxists to show how ideologies are false by pointing to the real world hidden by ideology (for example, the real economic base for ideology). According to Althusser, by contrast, ideology does not reflect the real world but represents the imaginary relationship of individuals to the real world; the thing ideology (mis)represents is itself already at one remove from the real. In this, Althusser follows the Lacanian understanding of the imaginary order, which is itself at one step removed from the Lacanian Real. In other words, we are always within ideology because of our reliance on language to establish our reality; different ideologies are but different representations of our social and imaginary reality not a representation of the Real itself. Ideology has a material existence (Lenin 112). Althusser contends that ideology has a material existence because an ideology always exists in an apparatus, and its practice, or practices (Lenin 112). Ideology always manifests itself through actions, which are inserted into practices (Lenin 114), for example, rituals, conventional behavior, and so on. It is our performance of our relation to others and to social institutions that continually instantiates us as subjects. Judith Butlers understanding of performativity could be said to be strongly influenced by this way of thinking about ideology. all ideology hails or interpellates concrete individuals as concrete subjects (Lenin 115). According to Althusser, the main purpose of ideology is in constituting concrete individuals as subjects (Lenin 116). So pervasive is ideology in its constitution of subjects that it forms our very reality and thus appears to us as true or obvious. Althusser gives the example of the hello on a street: the rituals of ideological recognition [] guarantee for us that we are indeed concrete, individual, distinguishable and (naturally) irreplaceable subjects (Lenin 117). Through interpellation, individuals are turned into subjects (which are always ideological). Althussers example is the hail from a police officer: Hey, you there!' (Lenin 118): Assuming that the theoretical scene I have imagined takes place in the street, the hailed individual will turn round. By this mere one-hundred-and-eighty-degree physical conversion, he becomes a subject (Lenin 118). The very fact that we do not recognize this interaction as ideological speaks to the power of ideology: what thus seems to take place outside ideology (to be precise, in the street), in reality takes place in ideology [.] That is why those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideological character of ideology by ideology: ideology never says, I am ideological. (Lenin 118) individuals are always-already subjects (Lenin 119). Although he presents his example of interpellation in a temporal form (I am interpellated and thus I become a subject, I enter ideology), Althusser makes it clear that the becoming-subject happens even before we are born. This proposition might seem paradoxical (Lenin 119), Althusser admits; nevertheless, That an individual is always-already a subject, even before he is born, is [] the plain reality, accessible to everyone and not a paradox at all (Lenin 119). Even before the child is born, it is certain in advance that it will bear its Fathers Name, and will therefore have an identity and be irreplaceable. Before its birth, the child is therefore always-already a subject, appointed as a subject in and by the specific familial ideological configuration in which it is expected once it has been conceived (Lenin119). Althusser thus once again invokes Lacans ideas, in this case Lacans understanding of the Name-of-the-Father. Most subjects accept their ideological self-constitution as reality or nature and thus rarely run afoul of the repressive State apparatus, which is designed to punish anyone who rejects the dominant ideology. Hegemony is thus reliant less on such repressive State apparatuses as the police than it is on those Ideological State Apparatuses (ISAs) by which ideology is inculcated in all subjects. (See the next module for an explanation of ISAs.) As Althusser puts it, the individual is interpellated as a (free) subject in order that he shall submit freely to the commandments of the Subject, i.e. in order that he shall (freely) accept his subjection, i.e. in order that he shall make the gestures and actions of his subjection all by himself' (Lenin 123). Louis Althussers ISA Althusser proposed a materialistic conception of ideology, which made use of a special type of discourse: the lacunar discourse. A number of propositions, which are never untrue, suggest a number of other propositions, which are true. In this way, the essence of the lacunar discourse is what is not told (but is suggested). For Althusser, beliefs and ideas are the products of social practices, not the reverse. What is ultimately important for Althusser are not the subjective beliefs held in the minds of human individuals, but rather the material institutions, rituals and discourses that produce these beliefs. Althusser identified the Ideological State Apparatus (ISA) as the method by which organizations propagate ideology primarily. Violence or threat of violence is secondary. ISAs for Althusser were religious, educational, family, cultural institutions. This is in contrast to the Repressive State Apparatus (RSA), by which compliance can be forced and includes the army, police, government, prisons. Force or threat of force is primary, while ideology is secondary. For example, arrest imprisonment, corporal punishment, etc. 2.4 Discourse as Social Practice Social relations of power and domination are sustained through ideology. To Fairclough, ideologies construct realities which give meaning to discursive practices. Through power relations implicit in orders of discourse, discourse becomes invested ideologically. Hence the discursive practices, loaded with ideologies not only produce, but also reproduce or transform social identities, social relations and systems of knowledge and belief. 2.4.1 Fairclough and Ideology: There are two ways of exercising power: through coercion and through consent. According to Fairclough, Ideology is the key mechanism of rule by consent, and discourse is a favored vehicle of ideology. It functions to establish, sustain or change domination or power relations in the society. For Fairclough, ideologies are constructions of reality which are built into various dimensions of the forms and meanings of discursive practices. Through power relations implicit in orders of discourse, discourse becomes invested ideologically. Through being ideologically invested, discourse is a mode of producing, reproducing or transforming social identities, social relations, and systems of knowledge and belief. Fairclough (1992) makes three claims about ideology, based in part on the French Marxist philosopher, Althusser: Ideology has a material basis in the social practices of institutions. As a form of social practice, discourse practices are material forms of ideology. Ideology interpellates subjects. It works by constituting people as subjects within the framework of ideology. Patriarchal ideology interpellates individuals as more powerful men or less powerful women. Racist ideology interpellates groups as ourselves and the Other (see Hall 1997 The Spectacle of the Other). Ideology operates through powerful ideological state apparatuses. Althusser contrasts what he terms the repressive agencies of the police, the military, prisons and the courts, with the ideological state apparatuses of the mass media, education and popular culture. In Faircloughs theory, all of these give rise to institutional and societal orders of discourse (the societal order of discourse is a condensation of the institutional orders of discourse). 2.4.2 Fairclough and Discourse Discourse involves two kinds of social conditions: social conditions of production and social conditions of interpretation. These social conditions are naturalized through the ideological functioning of the practices of dominant class. Fairclough describes underlying conventions of discourse which in fact determines discourse in terms of what Foucault refers to as orders of discourse. To Fairclough, these orders of discourse embody particular ideologies. Fairclough refers to the three dimensions of discourse. They are discursive practice (discourse practice), social practice (socio-cultural practice), and text. Social practice includes discourse which not only reflects reality, but also effect social structures which play active role in social change. Different subject positions determine different discoursal rights and obligations of individuals. Discourse practice refers to the production and reception of messages. Participants indulged in discourse construct their social identities and relations by knowing how to act in certain situations. For this participants draw on what Fairclough refers to as members resources (MR). This include internalized knowledge of social structure and social practices; knowledge about production and interpretation of discourse types; and detailed knowledge of particular linguistics and textual structuring devices. Text is the record of a communicative event. It can be written, spoken or visual. While analyzing text in terms of ideologies embedded in it, two things are very important: firstly, representation of ideological facts and beliefs and construction of participant identities (writer and reader), and secondly, textual function which frames the message. 3.How Ideologies are Embedded in Language Language produces, maintains and changes social relations of power. It also contributes to the domination of some people by others. Power is exercised through language in conversations and other forms of text or talk. When people interact linguistically, the conventional talk embodies common sense assumptions where power structures are treated as legitimized. According to Fairclough, these assumptions are ideologies which are closely linked to power and language. Power relations determine the conventional ideological assumptions, which in turn legitimize existing social relations and unequal power. Language, a social behavior, relies on common sense assumptions. The exercise of power in modern society is increasingly achieved through ideology, and more particularly through the ideological working of the language. (Fairclough, 1989) Further he says, Ideology is the prime means of manufacturing consent. 3.1 Memory Resources Ideological assumptions are mere common sense assumptions, and contribute to sustain existing power relations. To Fairclough, these common sense assumptions are memory resources (MR). when sender encodes a message, the receiver not only decodes it, but also interpret it by comparing and contrasting features of utterances with representations stored in long term memory. Fairclough refers to these prototypes as member resources: grammatical forms, structures, shapes of words, sequence of events, systems of meaning, sounds, etc. Interaction between interpreted utterance and MR results in comprehension. According to Fairclough, understanding how language, power, and ideology are interrelated requires attention to the processes of production and comprehension because MR/ representations/ prototypes are socially determined and ideologically shaped. They are so automatic, natural, legitimate and common sense assumptions that they remain in disguise. The sociologist Harold Garfinkel, describes the familiar common sense world of everyday life as a world which is built entirely upon assumptions and expectations which control both the action of members of society and their interpretation of the action of others. Such assumptions and expectations are implicit, back grounded, taken for granted, not things that people are consciously aware of and rarely explicit. Effectiveness of ideology depends to a considerable degree on it being merged with this common sense background to discourse and other forms of social action. 3.2 Language Ideologies in Text Language ideologies are not just ways of explaining language and language use for economic reasons, but are the language ideas of the dominant groups in society. They may equally be inter-changed with discourses about language. Ideologies are not untrue indeed, like stereotypes, there may be a degree of truth in them. Ideology is to study its effects on discourse forms and meanings and how discursive structures may in turn contribute to the formation and transformation of ideologies. However, ideologies are also at play when language users engage in the ongoing construction of context as subjective, as well as group sensitive, interpretations of social situations. While talking about ideologies embedded in text, we can say that this genre of discourse is a level of language use which is super-ordinate to sentences and texts. Text is not something having a beginning and an end. It involves exchange of meanings. Text are created by speakers and writers who share societys beliefs concerning what is right and what is wrong or about the way things should be for the best in society. When they want to maintain their belief systems or ideologies, they take the help of language. These ideologies remain implicit in the text as they seem natural or common sense. The ideologically loaded language of the text grants it the ideological power. Such langue has judgmental value and meaning as well. Many ideologically loaded words have their judgemental value because their meaning is rational. They exist as binary pairs: master/mistress, housewife/working mother, middle class/working class, freedom fighter/terrorist, hero/coward, etc. Some linguists maintain th at all language all meaning is an ideological construct. Following are few texts which are all related to social problems for one and social beliefs for the other. In other words, they contain social ideologies which are neutralized in the society. CONCLUSION Long-range social changes are driven by changes in ideology. But at a local level, change in actual discourse practices can be cumulative in effect. Both discourse and ideology are based on the relationship between power and knowledge. We tend to think of knowledge as empowering ourselves (Sarup, 1993). Besides this, knowledge is the ability to exercise power over others. So, power is both positive (productive in creating identities), and negative (destroy identities). In productive power, one is not reduced to one dimension as in ideologies and power is not held by one person or group for good. Rather, it exists as a circuit, something which is exercised by everyone in different situations. As where there is power there is always resistance, power can be challenged. We might not say certain things in certain situations, but by breaking the rules, we can re-define the limits of discourse. Hence, redefining the limits of discourse is something productive about power.